Barbara Shenefield Art + Design

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UNDERGROUND MODERNIST: E. MCKNIGHT KAUFFER

At the Cooper Hewitt, saw an exhibit of the graphic designer’s work and wow can I relate. Clear to see how I vibe with the travel poster/fruit labels but also the dip in his creativity as the ad agency system got underway and his design choices were constrained by the usual: money; focus groups; executives.

Here are some goodies:

Fruit Labels, California